Horror Vacui Studio | Aella
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Aella


SS17 – Art Direction & Campaign

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Photographed by Martina Keenan.

Space is the stage on which design performs.

Richard Neutra

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Aella is a Los Angeles-designed and produced brand that weaves machine-washable comfort into elevated ready-to-wear. Their clothing is inspired by women who live without boundaries, who need clothing to fit their life, not the other way around.  We art directed the campaign concept for Spring Summer 2017 .

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The shooting took place at the iconic VDL house of renowned mid-century architect Richard Neutra. In which we take advantage of all the spaces to portray the lifestyle of a contemporary and sophisticated woman.

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The Neutra house is not about a façade but about a function, not about size or luxury but about the quality of light and its connection to the outdoors. We wanted to celebrate and expand the concept of modernity that this represents.

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