We wanted to capture the sense of tradition and Italian sophistication, taking as reference independent Italian brands from the late 70’s and early 80’s. These brands were characterized by having more fun and less traditional logos. Our idea was to create an original brand that did not follow the patterns and trends of contemporary brands that tend to have standardized identities. We were inspired by the book “Des Parisiennes” by Pierre Legall, the original logo of Anne Marie Beretta, Complice and Basile. We took as a starting point the mix of the fonts Premier Lightine and L&C Hairline.